116 11th St
Pre-Listing Presentation · Prepared for The 11th Street Owners

116 11th St

Downtown Huntington Beach · Huntington Beach, CA 92648
Bedrooms
3
Bathrooms
4
Sq Ft
2,986
Year Built
2006
Previous Price
$3,098,000
Relaunch Price
To Be Determined
At a Glance

Presenting 116 11th St

A contemporary three-story residence in the heart of Downtown Huntington Beach, offering approximately 2,986 square feet with three bedrooms, three full baths, and a powder room on a 2,875 square foot lot. Built in 2006, the home features a private elevator, cathedral ceilings, a dry bar, granite counters, a kitchen island with breakfast bar and six-burner range, a family-room fireplace, stone and tile flooring, central air, and an attached garage with five total parking spaces. City-light and ocean views take in the coastline, and the location is a short stroll from the sand, the Huntington Beach Pier, Pacific City, and the restaurants and shops of Main Street.

Steps to the Sand

A contemporary three-story residence in the Downtown Area, a short stroll to the beach, the Huntington Beach Pier, Pacific City, and Main Street.

2,986 Sq Ft with an Elevator

Three bedrooms, three full baths and a powder room across three levels, served by a private elevator, with cathedral ceilings and a Jack-and-Jill bath.

Ocean & City-Light Views

Built in 2006 on a 2,875 sq ft lot with a chef's kitchen, granite counters, island and six-burner range, family-room fireplace, and rooftop-level views.

Positioning Angles

How We Position This Home to the Market

Lead with Location, Not Square Footage

Downtown buyers pay for proximity. Every asset opens with the walk to the pier, Pacific City, and Main Street before it discusses the floor plan.

The Elevator Is a Differentiator

A private elevator in a three-story beach home removes the single biggest objection for downsizers and multi-generational buyers.

Views Sell the Third Level

City-light and ocean views from the upper level are marketed with twilight photography and aerial video, not a single daytime still.

Price Repositioning

The prior campaign expired at $3,098,000. The relaunch establishes a fresh strategy and a new market debut rather than a discount narrative.

Community

Downtown Huntington Beach & Huntington Beach

Aerial view of the Huntington Beach Pier and coastline at golden hourMain Street in Downtown Huntington Beach with cafes and palm trees

Downtown Area (DOWN)

The walkable heart of Huntington Beach — restaurants, surf shops, and the farmers market a few blocks from the front door.

The Pier & Pacific City

The iconic Huntington Beach Pier and the Pacific City open-air center with ocean-view dining are minutes away on foot.

Surf City Lifestyle

Miles of sand, the bike path, dog beach, fishing, and year-round surf and volleyball events define the neighborhood.

Access

Direct access to PCH and Beach Boulevard, with the 405 and John Wayne Airport a short drive inland.

Buyer Demand

Who We Reach for This Property

Second-Home Buyers

Inland and out-of-state purchasers seeking a walk-to-the-sand base in the most recognizable beach town in Orange County.

Move-Up Coastal Families

Buyers trading inland square footage for a downtown address with three bedrooms and true beach access.

Downsizers

Empty nesters who want a low-maintenance beach home — the elevator makes three stories work for them.

Lifestyle Executives

Professionals commuting to Irvine, Long Beach, and the South Bay who want the coast at the end of the day.

Marketing Plan

A Strategy Built for 116 11th St

01

Professional Photography & Media

Architectural photography, twilight exteriors, aerial drone coverage, and a guided video walkthrough shot specifically for how buyers shop Huntington Beach today.

02

Digital Pre-Launch

A private, shareable presentation page like this one goes out to my buyer database and to the agents most active in the neighborhood before the listing hits the open market.

03

First Team & Portal Syndication

Featured placement on FirstTeam.com plus full syndication to Zillow, Realtor.com, Redfin, Homes.com, and CRMLS with paid placement against high-intent local searches.

04

Targeted Buyer Outreach

Twilight and aerial photography that leads with the beach proximity and city-light views, short-form video walking the route from the front door to the pier, paid placement to second-home and move-up coastal buyers across Orange County, Los Angeles, and out-of-state feeder markets, and direct outreach to the agents most active in Downtown Huntington Beach.

Your Agent

Gregg Perrah

Gregg Perrah
People Before Things

Gregg Perrah is a Southern California REALTOR® with First Team Real Estate, serving Huntington Beach and the Orange County coast and the surrounding coastal and inland communities. Gregg pairs hyper-local market knowledge with concierge-level marketing and a philosophy he has built his career on — People Before Things.

DRE License
#01200203
Brokerage
First Team Real Estate
4 Corporate Plaza Drive
Newport Beach, CA 92660
Client Voices

What Sellers Say About Working With Gregg

“I expect a lot from the real estate agent with whom I choose to work. They need to be knowledgeable, professional, likeable and willing and capable of adding significant value to what may be one of the most important transactions in your life. Gregg consistently exceeded my expectations.”
FirstTeam
“With Gregg, he went out of his way for my wife and me. Always willing to help us out — every time he said he was going to take care of something, he followed through. We have family members who are realtors, but we went with Gregg.”
FirstTeam
“You won't find a more honest, trustworthy and dependable person than Gregg Perrah. I met and developed a professional relationship with Gregg over nine years ago and I still call upon him to serve our clients.”
FirstTeam — Client of 9+ years
“I have searched a long time to find a real estate agent that not only works as hard as I do, but treats my money and investments like it was his. Gregg Perrah is that person. He pulls out all the stops when it comes to marketing your investment.”
President, Laguna Pacific International
“Gregg is the most hard-working, professional real estate agent I have ever met — providing excellent service, responding to questions in a timely manner, and continuously giving updates. A million thanks for the peace of mind.”
FirstTeam