803 S Sullivan St
Pre-Listing Presentation · Prepared for The Sullivan Street Owners

803 S Sullivan St

Central Santa Ana · Main & McFadden · Santa Ana, CA 92704
Bedrooms
8
Bathrooms
8
Sq Ft
2,600
Year Built
1945
Previous Price
$3,950,000
Relaunch Price
To Be Determined
At a Glance

Presenting 803 S Sullivan St

Rare 1.45-acre development opportunity in a prime Santa Ana location. This exceptional oversized lot — hard to find in the heart of the city — offers endless potential for developers, investors, or owner-users. Ideally situated near the intersection of Main Street and McFadden Avenue, with convenient access to major streets and surrounding amenities. The expansive 63,346 square foot parcel features two existing homes in need of TLC, providing the option to renovate, rebuild, or redevelop. The large, flat lot presents a rare opportunity for potential subdivision or development of multiple units (buyer to verify with city). With its generous size, the property may also be suitable for special-use projects such as a church, temple, or other community-oriented facilities, subject to city approval. A massive backyard area offers ample space for expansion, parking, or future improvements. Opportunities like this are extremely limited in such a central and desirable location.

1.45 Acres in Central Santa Ana

A 63,346 square foot flat parcel — a size that almost never comes to market this close to the center of the city — with frontage, depth, and open yard area for expansion or parking.

Two Existing Homes on Site

The parcel carries two existing residences totaling roughly 2,600 square feet with eight bedrooms and eight baths. They need work, which leaves the buyer free to renovate, hold for income, or clear and rebuild.

Main Street & McFadden Access

Positioned near the Main Street and McFadden Avenue intersection with quick reach to the 405, 55, and 22 freeways, plus the retail, service, and employment corridors that surround it.

Positioning Angles

How We Position This Home to the Market

Sell the Land, Not the Houses

At this price the buyer is purchasing 1.45 acres of central Santa Ana dirt. Marketing that leads with bedroom and bath counts prices the property against tired single-family comps and buries the actual value. Every piece of collateral should open with the parcel.

Put the Entitlement Path on Paper

Buyers pay for certainty. A zoning summary, current density allowances, a plotted subdivision or multi-unit concept, and documented conversations with the city turn 'buyer to verify' into a priced, underwritable opportunity.

Market to Builders and Special-Use Buyers Directly

This trades through developers, multifamily builders, 1031 exchange capital, and community or faith-based organizations seeking a campus site. Those buyers are found through targeted outreach and broker networks, not passive portal exposure.

Show the Interim Income Story

Two standing homes mean the land can carry itself while plans are drawn and approvals move. Presenting realistic rent scenarios alongside the development math makes the holding period a feature instead of a cost.

Community

Central Santa Ana · Main & McFadden & Santa Ana

Historic Fourth Street in Downtown Santa Ana at golden hourAerial view of a central Santa Ana residential neighborhood

Central Santa Ana

The civic and commercial heart of Orange County, with dense surrounding rooftops, established retail corridors, and continuous demand for housing.

Main & McFadden

A high-traffic crossroads lined with markets, restaurants, and everyday services, minutes from Downtown Santa Ana and the Artists Village.

Employment & Civic Core

Close to the county government center, the Civic Center offices, hospitals, and the broader Orange County job base.

Access & Commute

The 405, 55, and 22 freeways and John Wayne Airport are all a short drive away, with the coast roughly fifteen minutes southwest.

Buyer Demand

Who We Reach for This Property

Infill Developers

Builders searching for large, flat, centrally located parcels where a subdivision or multi-unit project can actually pencil.

1031 Exchange Capital

Investors with proceeds to place who want land basis in a supply-constrained Orange County submarket.

Special-Use & Community Organizations

Churches, temples, schools, and nonprofits needing acreage and parking within the city core, subject to city approval.

Long-Term Land Bankers

Owner-users and family investors who will collect rent from the existing homes while the parcel appreciates.

Marketing Plan

A Strategy Built for 803 S Sullivan St

01

Professional Photography & Media

Architectural photography, twilight exteriors, aerial drone coverage, and a guided video walkthrough shot specifically for how buyers shop Central Santa Ana today.

02

Digital Pre-Launch

A private, shareable presentation page like this one goes out to my buyer database and to the agents most active in the neighborhood before the listing hits the open market.

03

First Team & Portal Syndication

Featured placement on FirstTeam.com plus full syndication to Zillow, Realtor.com, Redfin, Homes.com, and CRMLS with paid placement against high-intent local searches.

04

Targeted Buyer Outreach

Aerial photography and a marked parcel overlay that make the 1.45 acres unmistakable, a development fact sheet covering zoning, lot dimensions, utilities, and potential unit counts, and interim rent scenarios for the two existing homes — paired with direct outreach to infill builders, 1031 exchange buyers, multifamily developers, and community organizations, plus placement in commercial and land channels alongside the residential portals.

Your Agent

Gregg Perrah

Gregg Perrah
People Before Things

Gregg Perrah is a Southern California REALTOR® with First Team Real Estate, serving Santa Ana, Costa Mesa, and central Orange County and the surrounding coastal and inland communities. Gregg pairs hyper-local market knowledge with concierge-level marketing and a philosophy he has built his career on — People Before Things.

DRE License
#01200203
Brokerage
First Team Real Estate
4 Corporate Plaza Drive
Newport Beach, CA 92660
Client Voices

What Sellers Say About Working With Gregg

“I expect a lot from the real estate agent with whom I choose to work. They need to be knowledgeable, professional, likeable and willing and capable of adding significant value to what may be one of the most important transactions in your life. Gregg consistently exceeded my expectations.”
FirstTeam
“With Gregg, he went out of his way for my wife and me. Always willing to help us out — every time he said he was going to take care of something, he followed through. We have family members who are realtors, but we went with Gregg.”
FirstTeam
“You won't find a more honest, trustworthy and dependable person than Gregg Perrah. I met and developed a professional relationship with Gregg over nine years ago and I still call upon him to serve our clients.”
FirstTeam — Client of 9+ years
“I have searched a long time to find a real estate agent that not only works as hard as I do, but treats my money and investments like it was his. Gregg Perrah is that person. He pulls out all the stops when it comes to marketing your investment.”
President, Laguna Pacific International
“Gregg is the most hard-working, professional real estate agent I have ever met — providing excellent service, responding to questions in a timely manner, and continuously giving updates. A million thanks for the peace of mind.”
FirstTeam